Startup Resources

Disciplined Entreprensurship

24 Steps to a Successful Startup

By: Bill Aulet

The Innovator's Solution

Creating and Sustaining Successful Growth

By: Clayton M. Christensen

The Lean Startup

How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. By: Eric Ries

Inspired

How to Create Tech Products Customers Love

By: Marty Cagan

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback. By: Dan Olsen

A New Brand Wolrd

Eight Principles for Achieving Brand Leadership in the 21st Century. By: Scott Bedburry 

Influence

The Psychology of Persuasion

By: Robert B. Cialdini

Working Backwards

Insights, Stories, and Secrets from Working Inside Amazon. By: Colin Bryar & Bill Carr

Design Thinking Playbook

Mindful Digital Transformation of Teams, Products, Services, Businesses, and Ecosystems. By: Michael Lewrick

The Paradox of Choice

Why less is more.

By: Barry Schwartz

Start With Why

How Great Leaders Inspire Everyone to Take Action. By: Simon Sinek

Hooked

How to Build Habit-Forming Products

By: Eyal Nir

Small Giants

Companies that Choose to Be Great Instead of Big. By: Bo Burlingham

Zero to One

Notes on Startups, or How to Build the Future

By: Peter Theil

Competing Against Luck

The Story of Innovation and Customer Choice

By: Clayton M. Christensen

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By: Geoffrey Moore

Loved

How to Rethink Marketing for Tech Products

By: Martina Lauchengco

Sprint

How to Solve Big Problems and Test New Ideas in Just 5 Days. By: Jake Knapp

Why We Buy

The Science of Shopping

By: Paco Underhill

If You Build It Will They Come?

Three Steps to Test and Validate Any Market Opportunity. By: Rob Adams

Designing Experiences

By: J. Robert Rossman & Mathew D. Duerden

Get Backed

Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams. By: Evan Baehr

The Choice Factory

25 Behavioral Biases that Inlfuence Why We Buy. By: Richard Shotton

Play Bigger

How Rebels & Innovators Create New Categories & Dominate Markets.

By: Al Ramadan & Dave Peterson

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers. By: Ben Horowitz

Profit From the Core

A Return to Growth in Turbulent Times.

By: Chris Zook & James Allen